Moving from IFTTT to IFTTW

October 31st, 2012
Written by Mark
@MarkFairbanks

IFTTT (If This Then That) is a ridiculously simple site that allows you to write basic protocol tasks. I would speculate that many of us have been educated and act as if we live in a world that runs on IFTTT-based principles. The irony is, our world ignores protocol in favor unpredictability. Perhaps we need to design our behaviors and thinking to deal with what I call IFTTW—If This Then What?