Our culture is enamored with claiming success by getting a task done. Or hitting a predetermined target. If we can move it from the in box to the out box, victory is declared. If the “expectations market” has been addressed, we can breathe a sigh of relief. The reason we do this is because this is how everyone else does it, and how it’s always been done. We focus on tasks. And while tasks are not always easy to perform, the act of doing them is easy to understand.
What we need to do is think, plan, and create for an outcome.