Your business needs:
… a clearly understood problem it is solving.
… a product or service that addresses that problem in a manner that delights customers to the point of surprise.
… an amazing team that believes in it.
… a visionary(s) and leader(s).
… a personality, a brand and a conscious.
… a viable business model.
… a collaborative environment that fosters trial and error.
… a designed culture that makes all the above happen.
Focus on these things first and Facebook gets a whole lot easier.