Investing in Human Progress

An investment philosophy
and strategy

Guinness Atkinson Funds – a mutual fund company with headquarters in LA and London, has a unique investment philosophy but had never clearly articulated their optimistic approach to investing. Based on understanding their investment strategy and corporate approach, Translator created the overarching brand platform of: “Investing in Human Progress”. To bring that to life, Translator then built a comprehensive digital experience platform which includes real-time storytelling and rationale differentiation. In addition, Translator has been involved in several new and successful product launches including product messaging, an email marketing campaign and OLA for the Renminbi Yuan & Bond Fund.

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