What’s in a name?
Milwaukee Brewing Co.
Milwaukee Brewing Company initially asked Translator for assistance with their digital platform, but we soon discovered that the greater need was for consistency in branding, product naming and packaging. After research was conducted with craft beer drinkers, distributors and retailers, their new brand and experience platform of “Brewing Local Pride” was created. Based on that platform, Translator developed branding & ID which included a new logo, color palette and iconography. The product naming strategy and packaging design was based on local MKE history, stories and characters. The new MKE Brewing Co. brand was launched and brought to life through the website experience design & site development where we tell the story of MKE and the MKE Brewing Co. through stories, video and community input.