Marketing Yourself as an Artist: An Interview with Niki Johnson

December 2nd, 2014
Written by Molly Dvora Rosenblum
@modvro

Lab Notes: A Preview of Our December 18th Lab, “Marketing Yourself as an Artist with Niki Johnson.” To register for the Lab, click here.  Niki Johnson has enjoyed much deserved success in Milwaukee’s art world. A smattering of Johnson’s recent … Continue reading

Uberblond has left the building: An interview with Heidi Hackemer

February 26th, 2014
Written by Mark
@MarkFairbanks

Heidi Hackemer sensed she was in danger of becoming a fraud. Despite leading up strategy on Google Chrome for BBH NY and sitting on panels at SXSW, her gut told her something was off. Realizing an invisible dust was beginning to settle over her and her work, she decided to shake it off and replace it with the real McCoy—from the Black Hills, Yellowstone, and the deserts of the Southwest. Continue reading

The UX of Innovation

March 15th, 2013
Written by Cindi
@deziner

What does it take to infuse innovation into an organization? Many attempts are made, few are successful. Why? Perhaps we are focusing on a narrow set of criteria. The activities of participating in innovation are important but designing the experience of participating is critical to success. Continue reading

Outcomes, not outputs

December 12th, 2012
Written by Mark
@MarkFairbanks

Our culture is enamored with claiming success by getting a task done. Or hitting a predetermined target. If we can move it from the in box to the out box, victory is declared. If the “expectations market” has been addressed, we can breathe a sigh of relief. The reason we do this is because this is how everyone else does it, and how it’s always been done. We focus on tasks. And while tasks are not always easy to perform, the act of doing them is easy to understand.

What we need to do is think, plan, and create for an outcome.
Continue reading

4 weeks on an island

December 6th, 2012
Written by Mark
@MarkFairbanks

On Sunday, November 18th, the day we completed the four week pilot program for Islands of Brilliance, a learning workshop developed for children with Autism Spectrum Disorder (ASD). This is the story of how it went, and what we learned. Continue reading

Your business needs social media.

December 3rd, 2012
Written by Cindi
@deziner

We hear it all the time, the absolute requirement of social media for a successful business. It may be an important part… but only after a few other things are thought through and taken care of. Continue reading

The MVB – Minimum Viable Brand

November 8th, 2012
Written by Cindi
@deziner

The startup world is all a twitter (see what I did there?) with the utilization of the MVP (minimum viable product) approach to launching new ideas. Often the MVP is solely focused on the product itself… the website, app, etc. In launching an MVP very often business modeling is in its early stages, customer definition and engagement is in its infancy, and use of the MVP product is the driver to inform decisions surrounding these elements of the ultimate business to be built. All attention is focused on the tangible product and its usage to drive decision making. Makes sense on the surface, but a tremendous gap is left in terms of valid data being gathered on sentiment and usage of the product.

The gap is in the lack of recognition of the influence of the brand wrapped around a product or idea that is being trialed. Continue reading

Moving from IFTTT to IFTTW

October 31st, 2012
Written by Mark
@MarkFairbanks

IFTTT (If This Then That) is a ridiculously simple site that allows you to write basic protocol tasks. I would speculate that many of us have been educated and act as if we live in a world that runs on IFTTT-based principles. The irony is, our world ignores protocol in favor unpredictability. Perhaps we need to design our behaviors and thinking to deal with what I call IFTTW—If This Then What? Continue reading

Why is it…

May 22nd, 2012
Written by Cindi
@deziner

… sitting down to write a blog post seems like one of the most intimidating things on earth? Continue reading